That's really all I've got. Such a wild time, that we all saw coming but... here it is! So where does an agency differentiate when they are all using the same tools? Hand addressed direct mail? Toting their use of the tools ubiquitously available is better?
I'm in for the deep thinking, self reflecting, backlash, and plethora of changes to come. Authenticity, storytelling, all will be the keys to success... but who is the John Connor of the agency resistance?
As always, you're well thought out and informed. We saw what happened with Digital. I think it's going to repeat. You'll have these John Connor outposts figuring it out. That's where the revolution starts. It ends when their revolution is purchased by the holding companies. And let's not forget P&G. They're never shy speaking your mind on what they want and the terms. Regarding the ubiquitously available tools, agencies have a tendency to develop their trademark processes with cool names and branding providing a fine veneer over the fact that they're doing the same thing with the same tools as everyone else.
Agencies are run like large accounts versus a business. I've always run my departments like I a company. Operating companies like accounts are most concerned with focusing on net results. Course correct with added clients and layoffs. Businesses focus on how you get there and are more choiceful about clients. I think everyone needs a heavy dose of business management training. Lots of people out there with MBAs. Not sure that's the route.
Woof!!!
That's really all I've got. Such a wild time, that we all saw coming but... here it is! So where does an agency differentiate when they are all using the same tools? Hand addressed direct mail? Toting their use of the tools ubiquitously available is better?
I'm in for the deep thinking, self reflecting, backlash, and plethora of changes to come. Authenticity, storytelling, all will be the keys to success... but who is the John Connor of the agency resistance?
As always, you're well thought out and informed. We saw what happened with Digital. I think it's going to repeat. You'll have these John Connor outposts figuring it out. That's where the revolution starts. It ends when their revolution is purchased by the holding companies. And let's not forget P&G. They're never shy speaking your mind on what they want and the terms. Regarding the ubiquitously available tools, agencies have a tendency to develop their trademark processes with cool names and branding providing a fine veneer over the fact that they're doing the same thing with the same tools as everyone else.
Agencies are run like large accounts versus a business. I've always run my departments like I a company. Operating companies like accounts are most concerned with focusing on net results. Course correct with added clients and layoffs. Businesses focus on how you get there and are more choiceful about clients. I think everyone needs a heavy dose of business management training. Lots of people out there with MBAs. Not sure that's the route.