66. Agentic Autonomy - Media and Jobs at Risk
Followup on Agentic Edition 65.
The following focused and well-written article was shared by MattG., an Ad Stacker from the early days who works for a big brand service supplier in the advertising industry. It’s a much shorter read and no less impactful.
A Change Is Coming For (Agentic) Ad Agencies
Article 2 is from Ad Age via MattG. as well. He is (most likely) not an “innie” from Severance.
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
https://adage.com/technology/ai/aa-how-ai-impacts-agency-marketing-jobs/