Maybe AI takes over programmatic. Super Bowl spots become an art show of sorts, advertising "humans in commercials" weeks before "The Big Game." And perhaps one agency pushes the envelope by shooting on 35mm. And each spot becomes 1-2 minutes in length as advertisers save their budgets for one go at it. And maybe the work is really expensive, but it's good too! And to get their money's worth they tease it for a month in chunks.
So maybe the best spots are yet to come. However, the other 11 months of potentially mind numbing programmatic AI work might suck ****.
Always more and more
Without regard for better
This will be our cage.
Brutal. But dead-on.
Agencies aren’t pivoting, they’re evaporating. I would just add that AI didn’t kill the creative class. Our denial did.
Maybe AI takes over programmatic. Super Bowl spots become an art show of sorts, advertising "humans in commercials" weeks before "The Big Game." And perhaps one agency pushes the envelope by shooting on 35mm. And each spot becomes 1-2 minutes in length as advertisers save their budgets for one go at it. And maybe the work is really expensive, but it's good too! And to get their money's worth they tease it for a month in chunks.
So maybe the best spots are yet to come. However, the other 11 months of potentially mind numbing programmatic AI work might suck ****.
Thanks for sharing Devin.