Highdive is indeed a great success story - embodying everything that made DDB great in the 90s; humor, storytelling, humor, and being funny. They deserve all of their success for not pandering to what's the momentary hot trend and just making ads great. As a wise fella once said, "the customer is your wife".
Highdive is indeed a great success story - embodying everything that made DDB great in the 90s; humor, storytelling, humor, and being funny. They deserve all of their success for not pandering to what's the momentary hot trend and just making ads great. As a wise fella once said, "the customer is your wife".
They did just release an all AI spot though: https://reelchicago.com/article/animals-have-wild-thoughts-about-new-2026-jeep-grand-cherokee/
Thanks for the update! I'll add it to the web version. I keep editing these things after they go out.