45. Runway Partners with Lionsgate

(kinda) BREAKING NEWS - SEPT. 18, 2024

Listen to “The Ad Stack On the Air” - a discussion and analysis of this edition by personable AI DJ’s. From Notebook ML. Also available as a podcast on Spotify, and others players. Visit the episode website for additional information.

---

Runway and Lionsgate are partnering to explore the use of AI in film production.

SOURCE: RUNWAYML.COM

Lionsgate and Runway have entered into a first-of-its-kind partnership centered around the creation and training of a new AI model, customized on Lionsgate’s proprietary catalog. Fundamentally designed to help Lionsgate Studios, its filmmakers, directors and other creative talent augment their work, the model generates cinematic video that can be further iterated using Runway’s suite of controllable tools.

“Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting edge, capital efficient content creation opportunities,” said Lionsgate Vice Chair Michael Burns. “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process. We view AI as a great tool for augmenting, enhancing and supplementing our current operations.”

“We’re committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life. The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told.” said Runway co-founder and CEO Cristóbal Valenzuela. “Lionsgate has an incredible creative team and a clear vision for how AI can help their work – we’re excited to help bring their ideas to life.”

As we continue our work with Lionsgate and other studios, we’re also considering ways to license or otherwise offer these models as templates that can be made available to individual creators interested in building and training their own proprietary models. For companies interested in fine-tuning and custom models, visit our Enterprise page.

ABOUT LIONSGATE:

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

ABOUT LIONSGATE STUDIOS:

Lionsgate Studios (NASDAQ: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.

Sora, We hardly knew you. More to follow.

Thanks for the read.

Feel free to share comments below. If you enjoyed this read, please whack the bejabbers out of the heart icon …

…at the top or bottom of the page so others can find this article. Re-stacking is great too.

Have a great week people!