Sora is in Hollywood this week.
Edition 10 - Bloomberg reports; picked up by trades. Update with new Sora footage Wednesday.
Image taken from Sora video provided by OpenAI
Bloomberg on Friday reported that this week OpenAI is taking meetings with Hollywood studios, media executives and talent agencies to form partnerships in the entertainment industry. Now begins the dance of selling-in what generative video AI product Sora will and will not do. Discussions will probably touch on creative opportunities, affect on production budgets, and jobs.
While Sora will be made available later this year, it is allegedly already in the hands of some A-list directors. It will be interesting what news (if any) comes out later this week.
I covered Sora in detail a couple of issues ago (here).
The Reading Room
The C-Suite needs a bigger table.
Adweek - What Does a Chief AI Officer Look Like in the Marketing World?
Open kimono.
Adweek - People Want to Know When AI Is Used in Ads, Research Confirms
More from last week.
The Times (UK) - Rivals circle Martin Sorrell’s ‘cobbled together’ S4 Capital (paywall)
Bar Trivia - How Brands Are Using A.I.
Fun facts with which to amaze your co-workers while you’re waiting for your frigging meeting to begin.
KFC - Franchised restaurants like KFC, Taco Bell, and Dairy Queen use an AI system called Riley to monitor employee-customer interactions and reward workers who effectively upsell, raising concerns over surveillance and prioritizing sales over service.
McDonald's - utilizes AI algorithms to dynamically tailor drive-through menu displays based on time, local preferences, and inventory, ensuring relevant and available options are presented
Netflix - Netflix's AI employs machine learning to store data on users' hobbies and viewing habits, enabling accurate content recommendations tailored to individual preferences through collation and analysis of this user data.
Sephora - Utilizes an AI chatbot that acts as a virtual assistant, allowing customers to reserve products, check availability, inquire about store details and policies, and curate their beauty experience. In-store advisors supplement this AI assistance by addressing any additional questions regarding purchase decisions.
Also …
Sephora offers AI-powered features to enhance the shopping experience.
The Visual Artist lets customers virtually try on products and experiment with makeup looks before purchasing.
Color IQ uses AI to match foundation, concealer, and lipstick shades to individual skin tones by analyzing undertones and depth.
Fragrance IQ, through a partnership with Inhalió, provides dry scent samples generated by AI to allow customers to preview fragrances before buying.
Chipotle - employs artificial intelligence to automate certain meal prep tasks, such as their Autocado robot that efficiently cores, peels, and chops avocados for guacamole.
Instagram - The trend of "AI selfies" on Instagram involves users applying AI filters and enhancements to stylize their selfie photos, transforming ordinary images into artistic digital artworks through AI-powered creative tools.
Starbucks - Leverages AI-powered personalized rewards, utilizing data analytics to incentivize customers in its rewards program to increase their visit frequency and spending through tailored offers.
Under Armour - Partners with FitTech to offer in-store foot scanning for personalized footwear recommendations. Select locations feature stations where customers can view detailed product comparisons on a screen, facilitating informed purchase decisions when picking up items.
Spotify - While Spotify's AI DJ is well-known, the company employs AI extensively. Its data science team uses predictive algorithms to map customer journeys from initial interaction, refining models to provide tailored recommendations and maintain positive user experiences. This AI-driven approach to customer experience management has aided Spotify's market leadership, with 226 million users on its Premium paid service.
EasyJet - Serving 90 million travelers yearly, leverages conversational AI like "Speak Now" voice interactions and a 99.8% accurate chatbot across its app to refine natural language processing, efficiently handle customer inquiries, and deliver a seamless digital experience.
Coca-Cola - Has partnered with Brand & Company and OpenAI to create the "Coca-Cola Y3000 Zero Sugar" campaign, allowing consumers to "taste the future" through AI-powered experiences. Coca-Cola's "Y3000 Zero Sugar" campaign employs OpenAI's ChatGPT and DALL-E to let consumers envision the future through an AI camera that generates futuristic images from uploaded photos, accessed via QR codes on limited edition cans.
Have a great week people!
-pb