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Jilly's avatar

Is this the rise of the marketing cyborgs? AI image generation and reduced agency fees - Klarna's marketing strategy sounds fascinating! Would love to hear more about the human-AI collaboration behind this.

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PM Berry's avatar

Hi Jilly. I'll see if I can dig something up. That's exactly what I hear the most - details on How and What? Thanks for the note. I like hearing what others think, else this becomes my personal echo chamber.

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MattG's avatar

"Copyright www.kuaishou.com"??? Not sure how we can endorse saying that as a) AI has no copyright, and b) this Chinese baked solution obviously is scraped data based on that Lego guy alone.

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PM Berry's avatar

Matt - ironically I spent some time thinking about this. Plus referring to a company as a .com (listed in their footer). For most references I have used simply "via blahblah." Any suggestions? How are stock image companies doing? Especially with your Gen AI images? Open to suggestion.

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MattG's avatar

Ha - a conundrum indeed! I think a better option may be what a lot of people/publishers do when they rip off or get free content, "Source: _____".

For our GenAI content there is IPTC metadata and a download tag that both state "generated with AI" and the name of the tool(s) used.

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