Dealing with the fear of fewer people, smaller meetings, and lonelier times will compound the corporate emptiness wrought by those three days in-office work weeks that COVID left behind. Is the threat of fewer agency people in smaller meetings beginning to make brands feel a bit - lonely.
Perhaps. But new reporting suggests a different picture. In a recent study by Ad Age, “Brands add AI restrictions to agency contracts—behind the growing trend,” brands are now taking a strong P.O.V. regarding ad agency use of Artificial Intelligence in concepting, creating, and producing creative brand work.
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