Annie Larimer, DDB’s new HOP, didn’t waste much time to make some noise. The new spot package for client Starburst strikes an engaging balance in making the “real” look “real” by being real. AI doom scrollers will be comforted by live-action scenes set up with actual human humans transitioning through whimsical worlds in each spot courtesy of Starburst. Everyone seems to have a proper number of fingers accounted for and it is well-executed.
Four different versions are derivative beginning with a similar scenario in each setup beginning with the same live-action couple. They eat a Starburst and the fun begins.
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